Most essentials in the Indian market claimed comfort, but very few delivered it. Fabrics lacked consistency, blends were unclear, and the experience varied from one garment to another. What people wore closest to their skin was often the least innovated, the least tested, and the most overlooked.

NatThreads was born to change that.

The brand began with a simple belief:

Everyday essentials should feel exceptional — naturally, consistently, and honestly.

By combining next-generation natural fibres like Bamboo Viscose with premium Cotton, NatThreads set out to build essentials that prioritise:

- Real comfort over advertised comfort
- Verified fabric purity over generic claims
- Thoughtful design over mass manufacturing

NatThreads exists to create innerwear that is soft, breathable, irritation-free, and truly skin-friendly, crafted with transparency, precision and intention.

This is not just about making clothing.

It’s about redefining what comfort should feel like — every single day.